Comfort, confidence, and creativity — just the way we like it.

At Pink Poppies Living Creatively, we’ve curated a wardrobe for women who know what they want — quality pieces that flatter, feel good, and express a personal sense of style. Our collection of Australian fashion labels is designed with women over 40 in mind: stylish, smart, and made to be worn again and again.

Here are the labels our customers can’t get enough of — including the newest arrivals (and a few exciting ones just around the corner!).

ELK the Label

Design-led fashion with an edge

ELK is a long-time favourite at Pink Poppies, and it’s easy to see why. This Melbourne-based label blends Scandinavian simplicity with rich textures, bold colour palettes, and unique prints — perfect for women who appreciate design and individuality.

New arrivals include:

• Mikko Print styles – graphic, bold, and easy to wear

• Agna Knit in Chambray – the cult classic that’s lightweight, breathable, and softly structured

• New ELK earrings – sculptural, contemporary, and made to finish your outfit with flair

With ELK, every piece feels like a creative statement — fashion-forward but always wearable.

Elm Lifestyle

Everyday comfort, cheerful colour

Elm is one of our most-loved labels for a reason. Designed for everyday life, Elm Lifestyle brings together relaxed fits, quality fabrics, and joyful palettes — ideal for women who want style without overthinking it.

Just in:

• Logan Stripe Knit – warm, soft and vibrant — a winter winner

• Crew Merriment, Galaxy & Tully Stripe – bold stripes, cosy fleece, and easy layering

• Greta Wide Leg Jean – relaxed fit denim that works beautifully with tees or knits

• Greta Skirt – an easy everyday skirt with beautiful movement and effortless style

Elm nails that relaxed, colourful look — ideal for weekends, errands, and those “throw it on and go” days.

Foil

Smart fashion, with Spring around the corner

Foil is where smart design meets playful detail — polished, practical and always a step ahead. Known for their clever tailoring and easy wearability, Foil has long been a favourite for Pink Poppies customers who want pieces that do it all.

Right now, we’re clearing the last of winter — but Foil Spring is on its way! And we’re excited. Watch out for:

• Atrium Joyous Dress – a showstopper with a flattering silhouette and joyful print

• Bloom Sun-Sational Dress – fresh, linen-rich, and made to brighten your day

• V Benefits Top – coming in six colourways, this bestselling shape is back by demand (sizes 8–18)

These Spring pieces are Lou’s picks of the season — easy, stylish, and oh-so-wearable.

Fate & Becker

Elegance meets modern ease

Fate & Becker creates fashion that feels elevated but always easy to wear. With timeless shapes, beautiful fabric choices, and attention to detail, it’s a label that suits women who want a polished look with a modern edge.

Customer favourites right now include:

• Sweet Jane Shirt – a soft, versatile silhouette for work or weekends

• Captivation Shirt & Dress – sophisticated and flowing with subtle drama

• Phenomenon Blouse & Irises Knit – beautiful layering options in rich tones

• Don’t forget wardrobe staples like the Remi Knit, Boho Top, and Stairway Pant — all firm favourites in-store

Whether you’re dressing for the office or something more relaxed, Fate & Becker offers timeless pieces you’ll wear again and again.

Brave & True

Arriving soon – bold and full of personality!

We’re counting down the days for our next drop from Brave & True — a label loved for its bold prints, confident shapes, and modern silhouettes. This upcoming collection is full of energy and perfect for those ready to refresh their wardrobe with something a little unexpected.

What’s coming:

• Meadow Shirt in Jade and Zoes Garden

• Origami Top – crisp, clean lines with a fashion edge

• Emma Dress in Jade and Marlo Midi Dress in Navy

• West End Skirts – in vibrant Hot Ombre Pink and delicate Embroidered Tulle

If you’re craving something new and bold, Brave & True will have you covered very soon.

Neris

Fresh and feminine — arriving soon!

We’re thrilled to introduce Neris to the Pink Poppies collection. Designed in Christchurch, New Zealand, Neris blends natural fibres with feminine silhouettes and thoughtful detailing. Think linen, cotton, elegant necklines, and easy everyday cuts.

Soon to arrive:

• Baubles Dress – with pearl detail and graceful bell sleeves

• Draw the Line Dresses – in bold stripes and relaxed fits

• Funfair Shirt Dress – playful, tiered and made for warm weather

Fresh, wearable, and full of charm — Neris is the new name to know.

Final Thoughts

At Pink Poppies Living Creatively, we believe fashion over 40 should never be boring. Our carefully curated collection blends ease, colour, quality and style — all with the real woman in mind. Whether it’s a show-stopping print from Elk, relaxed essentials from Elm, polished seasonal favourites from Foil, or timeless classics from Fate & Becker — we’ve got you covered.

And with the arrival of Brave & True and Neris just around the corner, now is the perfect time to discover your new favourite label.

Come see us in-store in Stanthorpe, or shop online at Pink Poppies — where fashion is fun, flattering, and always made with you in mind.