Women Over 40 Love These Australian Fashion Labels

Women Over 40 Love These Australian and New Zealand Fashion Labels

Comfort, confidence and personality — just the way we like it.

At Pink Poppies Living Creatively, we choose clothing for women who want to feel comfortable, look stylish and enjoy getting dressed. Our customers often look for breathable fabrics, an easy fit, practical coverage and pieces they can wear in different ways.

Our Australian and New Zealand labels offer plenty of choice, whether you love colourful prints, understated linen or relaxed everyday essentials. Here’s why these brands have become favourites in our Stanthorpe boutique.

ELK the Label: Colour and Creative Design

ELK the Label is a favourite for women who enjoy distinctive prints, interesting shapes and accessories with personality. The Melbourne label offers a contemporary approach to dressing, with pieces that can make a simple outfit feel special.

Choose a printed dress for an easy statement, or team a colourful top with plain pants. ELK’s jewellery and bags are also lovely finishing touches when you want to introduce colour without changing your whole wardrobe.

Lou loves a piece that brings something unexpected to an outfit, and ELK offers plenty of inspiration.

Elm Lifestyle: Easy Everyday Dressing

For comfortable clothes you can reach for throughout the week, Elm Lifestyle is hard to go past. Relaxed tees, casual dresses, denim and lightweight layers make it easy to put together an outfit for errands, lunch with friends or a weekend away.

Elm is especially popular with customers who enjoy cheerful colour and uncomplicated styling. Pair a striped tee with your favourite jeans, or choose a casual dress when you want a complete outfit with very little fuss.

Selected styles offer sizes up to 22. Check each product’s available sizes and fit notes to find the right option for you.

Foil NZ: Practical Style with Personality

Foil NZ understands the appeal of clothing that feels comfortable while still looking polished. This New Zealand label combines wearable shapes with colourful prints, thoughtful details and versatile separates.

Its linen dresses, tops and pants are lovely choices for warmer days. If you prefer more coverage, look for styles with sleeves, longer hemlines or relaxed shapes that sit comfortably without clinging.

Wear a printed Foil top with plain pants for everyday outings, or choose a colourful dress and simple accessories for a special lunch. Many styles come in sizes 8–18, with availability varying by garment.

Fate & Becker: A More Dressed-Up Feel

Fate & Becker is a lovely choice when you want an outfit with a little more polish. Feminine blouses, flowing dresses and coordinated separates offer options for work, dinners and celebrations.

Look for details that suit your preferences, whether that’s a softly draped sleeve, an adjustable waist or a longer skirt. Pair a dressier blouse with denim to get more wear from it, or add tailored pants and jewellery for an evening out.

Selected styles are available up to size 22, giving customers more choice across the range.

Brave & True: Express Your Personal Style

If you enjoy a statement piece, explore Brave & True. The label brings personality through interesting shapes, texture and distinctive details, with options for both everyday dressing and occasions.

A standout skirt can work beautifully with a simple tee, while a statement blouse can refresh pants you already own. You don’t need to build a whole new wardrobe—sometimes one well-chosen piece is enough.

Check the individual fit notes, as shapes and sizing vary between styles.

Neris: Natural Fabrics and Thoughtful Details

Neris offers a contemporary New Zealand approach to dressing, with interesting silhouettes and details that give everyday pieces individuality.

For women who enjoy linen, relaxed shapes and outfits that mix and match, it’s a label worth exploring. Pair a linen skirt with a coordinating shirt for a complete look, then wear each piece separately with other wardrobe favourites.

Look at the neckline, sleeve length and garment measurements when choosing your style, particularly if coverage and ease of movement are priorities.

Yarra Trail: Understated and Easy to Wear

Yarra Trail is a favourite for women who prefer a relaxed, coordinated wardrobe. Wearable prints, versatile separates and linen or linen-blend options make it easy to create outfits for everyday life.

Choose a printed shirt with plain pants, or combine complementary colours for a look that feels considered without being complicated. These are useful pieces for lunches, travel and days when you want comfort with a polished finish.

Naturals by O&J: Relaxed Linen Dressing

If natural fabrics are at the top of your list, discover Naturals by O&J. Its linen dresses, tops and pants offer a relaxed approach to warm-weather dressing, with colours and prints that bring variety to your wardrobe.

A linen dress makes an easy one-piece outfit, while a top and pants give you more combinations. Add sandals and your favourite earrings, and you’re ready for the day.

Check each garment’s measurements and fit description to choose the shape that suits you best.

Find the Pieces That Work for You

Fashion over 40 should reflect your taste and the way you live. Start with the fabrics, shapes and colours you enjoy, then choose pieces that offer the comfort and coverage you want.

Explore our New Arrivals, browse Women’s Clothing, or discover selected styles in our Plus Size & Curve Fashion collection. If you would like help with sizing or putting an outfit together, contact our team. Lou, Lesa and Ange are always happy to help you find something you’ll enjoy wearing.