Top Australian Fashion Labels You’ll Love — From Casual Days to Special Occasions
At Pink Poppies Living Creatively, we carefully curate Australian and New Zealand fashion labels that suit real women and real lives. These are brands we trust for quality, comfort and flattering fits — pieces that work just as well for everyday wear as they do for special occasions. There’s nothing better than seeing customers return season after season, seeking out the same great labels they fell in love with the year before.
From relaxed weekend outfits to event-ready styles, these labels continue to be customer favourites in our Stanthorpe boutique and online store.
Elm Lifestyle — Effortless, Colourful Everyday Style
Elm is loved for its relaxed fits, bold colour and easy-to-wear designs. The Cinque Print Top and Pant are a perfect example of Elm’s strength — a matching set that feels fun, comfortable and instantly styled.
This is the kind of outfit you can throw on and feel confident straight away. Wear the pieces together for impact, or mix them with your existing wardrobe for everyday summer dressing.
Lou’s favourite: Elm matching sets are ideal for travel days, lunches and weekends when you want comfort without looking casual.
Elk the Label — Modern Design with a Polished Edge
Elk the Label brings contemporary design together with thoughtful, wearable silhouettes. The Byde Dress in Ekko Print showcases Elk’s signature style — graphic, modern and beautifully balanced. The Ekko print top and short dress also showcase this gorgeous print.
Elk pieces are perfect for work, dinners and occasions where you want something refined yet easy to wear. These are garments that elevate your wardrobe without feeling overdone.
Lou’s favourite: Elk dresses are effortless with sandals for day, then easily dressed up with heels or a piece of Lou's favourite Elk jewellery, this season I love, love the Elk Earrings - Pykka Drop in gold.
Foil NZ — Statement Pieces with Personality
Foil is known for bold prints, clever tailoring and confidence-boosting designs. The Foil Joyous Dress in Atrium Print delivers colour, movement and individuality while remaining comfortable and flattering.
This is a standout piece that works beautifully for events, long lunches and special occasions when you want your outfit to do the talking.
Lou’s favourite: Foil dresses are perfect when you want colour and impact without sacrificing comfort. This label has been a standout for us and I can't wait for the new Autumn arrivals and the best selling Holey Moley pants to arrive!
Humidity Lifestyle — Relaxed, Natural and Perfect for Warm Weather
Humidity focuses on breathable fabrics and relaxed silhouettes that suit the Australian climate. The Fleur Pant in Mint and Navy is lightweight, comfortable and incredibly easy to wear.
Styled with a simple top or paired with the matching Fleur blouse, this pant offers effortless summer dressing that feels relaxed but polished.
Lou’s favourite: Humidity pieces are ideal for travel, warm days and everyday wear when comfort is key. Lou has the Fleur print in the midi dress whichis a repeated style from last year. Gorgeous fabric for the warmer months.
Brave + True — Feminine Style with a Modern Twist
Brave + True blends feminine detail with contemporary shapes. The Enchanted Embroidered Skirt is a beautiful statement piece, featuring intricate embroidery and a flattering silhouette.
Paired with the Chance Tee in Soft Pink, this outfit balances elegance and ease. It works just as well for daytime events as it does for relaxed evenings out.
Lou’s favourite: Styling a detailed skirt with a soft tee keeps the look modern and wearable.
Final Thoughts
These are the Australian and New Zealand fashion labels we genuinely love and wear ourselves. Each brand offers timeless pieces designed for comfort, quality and effortless style.
Explore these looks online or in-store at Pink Poppies Living Creatively, our Stanthorpe boutique on Queensland’s Granite Belt, and discover fashion that fits beautifully into your everyday life.
